SOCIETY#21 SLOG: Money flows… to Earth?.

Flow universal wealth to technology that saves our Planet.

Money flows
Save the planet,
Sink the planet,
Ruin people?
Save humanity?

Money flows

Are important
To our Planet’s Health.

Technology is expensive
To create, mature, adopt
In safety, security, sustainability.

We need technology to mature,
To save our Planet.

Safety costs.
Security costs.
Adoption costs.
Lots
Of cost,
Over the current costs at today’s Societies.

Costs, new costs…
Who wants to divert wealth
To cover the cost that takes
To save our Planet?

Who has the wealth
To divert
To cover the costs
And save our Planet?

We know, they know…

Technology got the world
And humanity
Where it is now.
Technology will place the world
And humanity
Where they want to be next:
A green Earth,
A healthy Planet,
A sustainable future for all.
Nature in all its forms of life,
Including human kind.

Technology that heal the world… costs… lots.


When will the flow
Of money that secures
Technology costs
Be oriented
To cover
Technology development
At the pace…
…the planet needs it?

Technology for war,
Of humans,
Costs lots.

Lack of technology
To reach “zero goals”
At the needed pace,
Costs health to All,
Planet and Humans… All.

Money, does it flow
In the right way?

A shift in flow is what we need,
Away from goals that are not “zero”,
On the run to zero…
Change the path
Away from waste
Of flows of money
Away from health
Of Planet.

So many wasters of money, and wealth!
Let money and wealth flow to technology,
From everywhere,
To where talent is,
To where willingness is,
From where richness resides…
Into the pockets
Of the willing
Who work for us All.
For the Planet Earth’s
For real Health.

and we change the world

hUmAn21.

SOCIEDAD#21 CORTO: Enamorado de La Tierra.

Cuando curamos a la Tierra curamos el mundo y generamos la salud universal.

¿Países?.
No hay Países.

¿Fronteras?.
Imaginarias,
Como siempre lo han sido.
Inventadas por cartógrafos,
Y por los dueños del Mundo.

¿Barreras?.
Nuevas barreras.

¿Visibles?.
Visibles.

Para aquellos que las quieren ver.
Y las que se han expuesto para que sean vistas.
Y las que se han creado para que el mundo siga el curso
Que unos pocos deciden
Que es necesario
Que el Mundo siga…
Por un rato más.

¿Por un rato?.
Por un rato más.

¿Mucho rato más?.
¿Lo suficientemente largo para las nuevas generaciones?.
¿Para nuestros hijos?.
¿Y también para nuestros nietos?.

Sí, un rato largo más,
De duración desconocida,
Pues nadie realmente
Conoce a nuestro Planeta Tierra.
Y aún nos queda por inventar
El artilugio de comunicación
Que hiciera que la Tierra
Se sentara al timón
De las COPs,
A la cabecera de las cenas
Para poder tener siquiera una oportunidad
De tener la cura que merece.

Demos a la Tierra la cabecera en la mesa de cenar.

¿Qué tipo de cura le damos
A nuestro Planeta Tierra Madre,
Cuando la Madre se pierde la fiesta
Donde se preparan las pociones para la salud?

Un Mundo Nuevo,
Países,
Fronteras,
Economías,
Sistemas,
Procesos,
Políticas,
¿Está todo eso ahí
Para escuchar a la Tierra?…
En verdad,
¿Quién escucha a la Tierra?.

¡La Gente!:
¡Unida
Para escuchar
A la Tierra!.

Y para dar a la Tierra una oportunidad
De cura y de curarse,
Y para que nuestras vidas
Cambien para mejor, para bien.
En la Tierra, para bien, con salud.

De COP a COP,
Tomando las medidas correctas una y otra vez,
Podemos crear la salud universal
Si nos enamoramos de la Tierra.

¡Enamorémonos de la Tierra!

y cambiemos el mundo

hUmAn21.

SOCIEDAD#21 CORTO: El Mundo se convierte en Multicolor,… Salvemos el Mundo.

“Lo verde” al rescate de la salud del Planeta.

El Planeta es verde, y azul, y amarillo, y marrón, y blanco y negro,… y de la combinación de todos los colores. El Mundo es multicolor al ojo humano.

“Salvar el Mundo” es una tarea multicolor. Salvar al Planeta es de justicia. Cuidar el Planeta es de justicia; y es la forma de que el Planeta sea “Verde”, cuando actuamos de una forma justa.

En este tiempo en el que todo lo que importa parecen ser los sistemas políticos, los modelos de sociedad, los juegos geopolíticos, los sistemas financieros, la carrera por ganar un pedazo del Espacio, nuestro Planeta necesita una revisión médica.

¿Qué atención le prestamos a la salud de nuestro Planeta?

¿Necesita nuestro Planeta una revisión médica?
¿Quién lo decide?
¿Quién le hace la revisión al Planeta?
¿En qué doctor podemos confiar?
¿Quién pone al doctor en el que confíe el Planeta?
¿Y dónde está ese doctor?,… ¿Se le conoce?, ¿o está escondido dentro de una caja?,… está quizás en la Antártica con una conexión a un satélite amigo que lo ponga en contacto con los que deciden sobre lo verde?, ¿o está en la reunión de la COP?

Parece que tenemos un doctor,…
Que decide qué recetar para la salud de nuestro Planeta.

A todos nosotros nos parece que el Planeta necesita ayuda. Es algo que nos tomamos en serio.

¿Dónde está la evidencia que justifica que la receta prescrita por el doctor es la completamente correcta para el Planeta?

¿Tenemos algún precedente?. Quizás lo tengamos, es sólo que no tenemos acceso al conocimiento que muestre que los datos que tenemos del pasado sean suficientes para que la ciencia pueda declarar con certeza cuál es el antídoto que de verdad pare la degradación a la que está sometida la Tierra. ¿Estamos recogiendo todos los datos que serían necesarios para diagnosticar la salud del Planeta?, ¿Y tiene el doctor acceso a todos esos datos?.

Todo va a ir bien; ponemos a todo el mundo y a los doctores juntos, durante cientos de minutos,… no horas, o días, o años,… sino sólo durante un montón de minutos. Congregamos a un grupo de gente con un gran interés en,.. en la salud de la Tierra, ¡por supuesto!. Y después incluso nos paramos a escuchar qué es lo que dijeron antes y qué es lo que dicen después de reunirse en forma presencial, hasta que se vuelvan a reunir. Porque ellos nos dicen cuál es la receta para que el Planeta se vuelva más verde,… y nosotros interpretamos que esa receta representa la guía para mejorar la salud del Planeta. Lo verde es saludable. Creemos que lo es.

Así es como obtenemos una respuesta para solucionar el problema que nos preocupa a todos y que nos tomamos en serio.

Entonces decidimos ponernos de acuerdo como individuos que somos; porque no somos expertos, ni doctores en la salud de la Tierra, ni investigadores de datos históricos, ni jugadores de geopolítica, ni gente que imponga modelos sociales, ni gurús en cuestiones de la Antártica,… nos unimos para contribuir decididamente a administrar la receta. Sólo que pareciera como que la receta nos la imponen a nosotros directamente.

En cualquier caso, nosotros, como ciudadanos del mundo que somos, haremos lo que haga falta,… entre una reunion del COP y otra.

Y cuando vemos que el doctor, y la mayoría de los que le asignaron el trabajo, y la mayoría de los que le apoyan, cuando vemos que se van alejando de la prescripción de la receta, nos paramos a pensar:

¿Entendimos bien lo que dijo el doctor?,
¿Nos hemos enterado bien de lo que dice la receta?,
¿El doctor escribió la receta para el Planeta o para nosotros?,
¿Y si fue para nosotros, es para “todos” nosotros?

Y entonces nos paramos a pensar que la receta debe de ser para todos, una receta que es para todo el mundo, por la salud de la Tierra. Creeríamos en ese tipo de receta.

Cuando cada ser humano del Planeta crea y se ajuste a lo que dice la receta, y a las recetas salientes de cada cita, en cada COP, cuando todos la sigamos, entonces empezaremos de verdad a descubrir qué es lo que realmente funciona para salvar la salud de nuestro Planeta, cita a cita, en cada COP, receta a receta.

COP a COP, veremos qué resultado ha dado la receta, cómo ha sido la evolución del paciente, y así la podremos cambiar según coresponda, de modo que después de unas pocas citas COP habremos acertado con la clave.

Y sólo entonces es cuando estaremos empezando a lidiar con lo que verdaderamente importa para hacer el mundo más “verde” y dar salud de verdad al Planeta, y bienestar a todos sus habitantes, incluido a los seres humanos.

De ahí en adelante la gente y el Planeta caminaremos al unísono por un sendero realmente saludable.
Nos tomaremos las citas seriamente para que cumplan con un propósito justo, multicolor, que salve la salud de nuestro Planeta, para así dar con la receta justa que convierta el verde en el multicolor que genere salud para el Planeta.

y cambiamos el mundo

hUmAn21.

SOCIETY#21 SLOG: Being in love with Earth.

When we heal the Earth, we heal our world for universal health.

Countries?,
No countries.

Map borders?
Imaginary,
As they have always been;
Invented by map makers.
World order makers.

Boundaries?,
New boundaries.

Visible?,
Visible.

For those who want to see them.
For the ones that are exposed to get spotted.
For the boundaries that are set to keep the world going
In the way the few decide
The world needs going
On…
For the next while longer.

For a while?,
A while longer.

Long while?,
Long enough for new generations?,
For our children?,
And grandchildren too?.

Yes, a long while longer,
Of uncertain length,
As no one really knows
Our Planet Earth.
And we are still to invent
The communication wizard
That makes Earth
Sit at the helm
Of COPs and COPs
And of dinner table events
To stand a chance to get
The cure it deserves.

Give Earth the presidential table’s head.

What cure we all give
To Planet Mother Earth?,
When Mother miss the feast
Of potion of preparedness health?

New World,
Countries,
Borders,
Economies,
Systems,
Processes,
Politics,
All there
To listen to Earth?…
Well,
Who listens to Earth?.

People!:
Unite
To listen
To Earth!.

And get Earth a chance
To heal and heal,
And change
Our lives for best for good,
In Earth, for good in health.

COP by COP,
Right step by right step,
We drive universal health
By being in love with Earth.

Let’s be in love with Earth.

and we change the world

hUmAn21

SOCIETY#21 SLOG: The World turns Multicolour… We save the World.

“Greenness” to save Planet’s Health.

The planet is green; and blue, and yellow, and brown, and white and black… and all colours combined. The World is multicolor, to the human eye.

“Save the Planet” is multicolour. Save the Planet is just. Care for the Planet is just; and it is the way we turn the World into “Green”, with just.

This is a time when political systems, society models, geopolitical power games, financial models, race to conquer a slice of Space, are all matters at play at the very same time our Planet goes for a health check.

How much attention do we pay to our Planet’s health check?

Does the Planet need a health check?
Who decides that?
Who undertakes the Planet’s health check?
Who is the doctor we can trust?
Who appoints a doctor the Planet can trust?
And where is that doctor?… in the open?; in a box?… in Antarctica with a friendly satellite to connect her or him to the green game’s decision makers?, or at the COP-appointment?

We seem to have a doctor…
Who decides what the prescription is for our Planet’s health.

We all feel the Planet needs help. We all take this seriously.

Where is the evidence that justifies the prescription chosen by the appointed doctor is right or complete for the Planet?

Do we have a precedence? We may, we just don’t have the data to uncover such past in sufficient detail for our science to declare what the exact right antidote to potential Earth’s health degradation is. Are we now collecting all the data required to diagnose the Planet’s Health? Is that data made available to the doctor?

Everything is going to be all right: we unite the world, the doctors, for hundreds of minutes… not hours, or days, or years… just lots of minutes. We unite a bunch of people with high interest in… the Earth’s health, of course!. And we even listen to what they say before and after their unity is physically disolved, and until the next time they decide to unite their physical forms. For they tell us what the prescription is, to turn the Planet green… and we interpret this as the way to save the Planet’s health. Green is Health. And we believe.

So we all get an answer to solve the issue we all care about and take seriously.

So we decide to align as individuals, as we are no expert, no doctor in Earth’s health, no relevant historic data holders, no geopolitical gamers, no social model imposers, no Antarctica gurus… we align and we get determined to contribute to implement the prescription. Only that the prescription seems to be imposed on us directly.

Nevertheless, we, as citizens of the world, will do our best for it… in between COP-appointments.

And when we see the doctor, and the majority who appointed her or him, and the majority who supported her or him, when we see them deviating from the prescription’s course in between appointments… we stop and think:

‘did we understand what the doctor said?’,
‘did we get the prescription wrong?’,
‘did the doctor prescribed something for the Planet, or for us?’,
‘and if just for us, is “us” everyone?’.

And we think it must be for everyone, a prescription imposed on everyone, for the Earth’s health sake. So we believe.

The moment every human being on the Planet believes and abides to a just prescription, and to the journey of just prescriptions in between COP-appointments, when everyone abides we start our trial to try save our Planet’s health, appointment by appointment, COP by COP, prescription by prescription.

COPbyCOP, we will check how the just prescription worked, how our patient’s condition evolved; we will modify it as necessary, so that few COP-appointments later, we would have got it right.

And only then, we would start acting on what would matter to return “Greenness” to the world, Health to the Planet, and Wellness to all its inhabitants, humans included.

We then set all, Planet and People, on a great health track.
We take the appointments seriously for just one purpose, that is multicolour, that saves our Planet’s health. The just prescription that turns green into multicolour health for the Planet.

and we change the world

hUmAn21.

CITIZEN#21 SLOG: Heal Nature. Let’s Be part of Nature.

When we heal Nature, we heal the world of humans; we heal Human Nature.

Live Nature.
Love Nature.
Be Nature.

We live with Nature
Nature is around us.
We respect Nature
As Nature is us.

We forget that Nature is us.

Respecting Nature:
Why is it so difficult
For humans
To respect Nature
Now?.

Humans of Now
Need to respect Nature,
More that humans of Then
When Nature was stronger
Than all humans and hell,
A hell made by humans
For Nature, on Earth.

When we are Nature,
We respect,
And protect.
And create
The necessary convenience
For Nature to preserve
The strength that Nature does
Give back, free, to Earth;
For humans to preserve
The planet in health.

Health for Planet
Health for Earth.
Heal the Planet
Heal the World.
The world of humans
The world in hell
ill health.


Heal the health
Of human-created world
For healing Earth,
To Heal our shared Gem.
Forever, humans to become
Forever, part of Mother Earth.

For Mother Earth’s sake
Let’s be Humans,
Let’s Be Nature.

and we change the world

hUmAn21

GEOPOLITICS#21 SLOG: SpacePolitics is Geopolitics21.

Geopolitics turn Space Politics, the Real New Norm, the Real new World Order.

THE WORLD IS CHANGING, THE WORLD IS NEW

The world is new.

The new is being created.

All the time.

And it will take a while…

…while we “Brexit-adjust” and “TrumpAfter-shock” and “Covid-clear” our own world,… and so forth.

Meanwhile, the new order is already functioning over the old structure. Silently enough for the vast majority of us.

Digital Art by Luis Benito: ”WorldConcept2020”, June 2020.

In the meantime,…

A current old structure that was internationally and “unitedly” set after World War II, back in 1945, seems insignificant for today’s 21st Century life, does it?… Nothing in history becomes insignificant, ever, it just transitions.

The current old structure is felt obsolete in parts, as it transitions; it is still partly used, not by all though in the same way, yet partly used by All.

Parts are used for less globalised interest.
Parts are used for some global-less priority interests,… this becomes more transparent.
Parts are not used,… anymore,… but are still there, costly.

The world’s governance needs to shift. Transitions required!

The new World War is about “Fighting for The New Order”. Hey, StarWars, right?… well,… right!. And Right Here in our physical world.

It is game on, for quite a while; “setting the scene” phase… We all are in it, already, a while ago.

THE FORMING NEW ORDER?

Photograph by Luis Benito, Busan Metropolitan Museum, Busan, Korea, April 2021

The New Order is being created in the meantime: a fragmented order…

The old cold wars of traditional two columns, fighting each other for One World Order,… turns now Multi-Column,.. yet the fight is the same, for the New Order; and until several columns converge into a last two, as always, last two standing, it takes two to tango,… as ever before,… until then it is game new war on. Columns convergence is equally happening now, from multi columns that make the fight blur to those who are too busy to focus on seeing it.

Every war generates casualties. Casualties of the now-war show different wounds,… 21st century modern wounds. Invisible to those who are too busy to focus on seeing them as war-wounds.

The New Order is establishing, or being established, depends who you talk to,… depends who you are to know.

And it might not become The Final New Order, until the last two stand strong and visible, for everyone else to side them in clear light.

CASUALTIES,…SEEMED UNCONNECTED

Photograph by Luis Benito, Busan Metropolitan Museum, Busan, Korea, April 2021.

The fight for The Final New Order is ON,… it is a war in itself, a modern era war,….
And there are casualties, more than at other wars…. Perhaps,… because:

Are covid deaths considered casualties?… victims of the lack of a unified human force tackling the issue globally and once for all,….? Victims of their citizenship, lucky citizenship for some who belong to certain countries, less lucky for others…?

Are environmental-led disaster victims considered casualties?,… again, victims of the potential gap of action from a less than ideal united world?,… that is perhaps taking planet’s health and humans lives,… unnecessarily,… away?.

Citizens are victims of the transition to The Final New Order….. the new yet invisible world war, as the several columns of fighting action have not yet clearly converged into what people will recognised as what a world war is supposed to be…. Just supposed to, in 20th century history brain,… onto something recognisable from memory, from traditional dictionary definition.

How long will the invisible side of this war last?,…. the more devastating side!,… when will world wide humans consciously connect day to day casualties with modern 21st century war of shared interests of the few? We may need to create a 21st century definition that unveils this war early.

SPACE IS THE RACE

Photograph by Luis Benito, Petworth, England, September 2021.

We could then realise that the race for getting away with what it is of interest to the global dominating contenders is happening for the domination of a new geography: spatial, not terrestrial, the outer there… Space!

All the several columns of contenders in today’s world invisible-to-society war are fighting for hegemony in exploiting Space: contenders keen to rule the generation of the energy of the future for everyone on Earth,… clean energy generated at the outer Space, streamed back to Earth… 100% “green”, abundant,…. The Space as battlefield, and Earth as Casualty Field.

Now, does this make sense? Is this the real New Norm?

I think it may well be.

So, the sooner we realise Space is the Race, that drives the New Norm, the sooner we can act to engage shaping it, for the good of humanity, for securing as limited if even any casualty. Turning this war into humanity’s future build up, by participating in the race, actively engaging, each and everyone, as equals, over-the-table joining the few deciding and powerful camouflaged elites,…. We get organised to join the race, as one humanity,…

And we change the world

hUmAn21

CITIZENS#21 SLOG: NHS UK: Care goes Naked, Felt.

Photograph: Diana Berdún Mingo

When Humanity takes the fore front, the intense care is Felt.

Thank You National Health Service (NHS) UK. We Felt Your Care.

Care has reached a new height. COVID-19 has created some harm, to many, to too many; and it brought desease, mental, physical,… and death, and grieve, and pain, and solitude,… and transformation for the many that could cope with the pain, embrace it, and convert it into strength, new joy. Transformation, a force of nature, of human nature creating positive progress, out of pain.

The greater the suffering, the greater the progress for those who care.

NHS England showed me how much they care at their Vaccination Centre at Southampton.

Care extremed, perhaps triggered by COVID-19,… because care is in them all the time, just hidden behind professionals who could not dare to show it in the open, out of being humble and very professional,… too humble.

NHS great professionals have now brought their humanity to the front and shown how they care, much more to the open, liberated!; and we felt it, at the receiving end. I personally felt your care, NHS Southampton, and I felt special for ten minutes,… thank you!

I spend ten minutes with you, and enjoyed every second. You made me feel valued, you created an aura so great that my time with you became a highlight I will never forget, for how much you showed who you are; you showed up your core, at last naked!, and I felt it, strongly,…. Core full of Care I could touch, deeply felt, naked core, felt. Thank you.

Keep going. No shyness. We are humans. We can show out genuine care to each other. We should.

We love to feel your care. Naked.

NHS. Keep going. Thank You.

hUmAn21

New Habits Drive New World

On the future of Cruise Experience: Fun In Health.

New personal norms

Ask yourself, for those who experienced some or more brutal level of confinement recently,… how may of us would have changed habits, and which one of our new habits did we like after all?.

How many of our new habits are we willing to “live with”?;

Which of our newly discovered habits opens an opportunity to demand a new experience and convert it in our new default?,… not quite the new norm, perhaps the new personal norm, just a personal default…

And I am here mostly thinking about the world of cruise industry, or spending your holidays on a cruise, on a ship.

And this questioning relates to everything in our life from now, as we build who we are every day, with our personal norms.

Health for Business, Health for Fun

Priotitising health sounds like a great proposition for the cruise industry; a business where without health there is no value for customers. Health becomes prerequisite of fun, the Invisible forgotten outcome customers would welcome in every minute of every day onboard a cruise ship, and of every day of their cruise holiday experience.

Health on board, health on land, health on each individual around you, health over every second of your holiday; so you can enjoy your cruise experience. What a demanding new value proposition!

The Cruise Experience starts with your own feeling of being healthy to enjoy and the certainty you are going to be kept healthy all through the experience. Is this offering really possible anytime soon under current pandemic?

And yet, cruise industry‘s ”business health” may hinge on the ability to secure humans’ health throughout the experience. Human Health, never so important for business, always so important for having human most fun.

Is cruise industry changing habits? and the way business is conducted?, and the model that secures profitable growth?, and is it adapting to the new way to create fun? Does it have to? Or else, is it enough to just wait for when the pandemic is controlled by several vaccines? Would customers then revert to who they have always been,… to old habits? How many of them will? How many of new ones will become same as the previous ones?

The World is Changing

Of course, I think it is entirely possible that cruise industry returns to a “business as usual” scenario, where only customers who hold their “I am duly vaccinated” proof will share the onboard experience, mingling with others, sharing fun socialising with strangers, having fun with own family and friends, sunshine lovers, relax seeking, adventurous fun crowds,… feeling good kind of people. A new “business as usual” scenario in the making.

And yet, the question is what percentage of last few years loyal customer base would join a new “business as usual” scenario? And equally interesting, how many of the customers the industry targeted to attract to their mega projects would be there now, feeling exactly the same as before, being the same kind of demanding customer as planned before?…. I really don’t have an answer to this question, and my personal feeling is that such new customer market is already different now, even before signing for the experience again,…. for the experience planned before this pandemic might attract different people from now on.

Because the world is changing, and with social media, and all media, and more media driven by commercial and political interest, we, the customers and consumers, can make our decisions faster, including changing our minds. Changing our minds, one of the key decision trends of the new XXI Century,… we are changing our minds, our habits, our values, and we make the world change. There is no stopping to this trend. The World is Changing. So could the cruise experience change.

A waiting game or a “go for it” golden chance?

Who knows? Are humans easy to predict? I feel we are not!

The waiting game is always on the cards, only that this time I am sure the waiting is an active activity. It is also the game of adapting to appeal again to customers when we are all back to feeling confortable socialising, because we can manage the risks that are inherent with living life, because we would have increased our perception of health safety, thanks to tangible remedies that are readily and affordably available,… because some of us will go back to live life exactly like before this pandemic.

Yes, the world might not shift radically at massive speed after this pandemic. It is however the strength of the “social virus-behaviour” it would have been born in people what can swing demand. This could create a new business model for cruise, the model of delivering a new social experience of fun and health, combined. This could be the new Cruise Experience. Has a golden chance to deliver Fun and Health emerged? I believe it could, when we create it.

The best way to predict the future is to create it

It is whether there is a golden chance to create a new experience for cruise. I believe there is.

Digital to the rescue

On one hand, there is enough array of digital technologies and digital savvy brains in our current world ready to get combined to minimise risk to human health when onboard cruise ships that are full of humans talking, at times shouting, sharing, having fun in community gatherings, relaxing.

When digital technologies collect pertinent data, structure it appropriately for the desired valuable outcome we seek, create the right insights, and distribute the right size bits of information to the people who need to act on it, at real time, every time, … and when there are real-time ways to secure that humans take action when the action is on them,… when all this happens we are moving towards minimising risk to people’s health very greatly. If we then create the environment where most of the critical actions that secure our health are let to be taken by digital brains, not by humans, and we have secured our trust in such digital brains, we then move towards zero risk to humans’ health for the risks where we have digitised our decisions and actions.

Creating digital pockets of enhanced health safety for passengers on cruise ships would become one component of a new model, delivering solutions to making such onboard experiences most preferred,… new customer’s best choice. The Cruise Experience would benefit greatly from this, for the onboard experience part of it.

New cruising model for creating a new future

Probably it is not just about embarking into a safe bubble with your equally safe other passengers and that’s it,… or perhaps it is, for when all that is demanded for a holiday is provided onboard a ship: call it Cruise Gambling Experiences, Theme Park Experiences, High Shopping, Dining and Entertaining Experiences,… without touring. Perhaps this drives to creating themed-cruises on themed-designed ships, the only place where cruise holiday would happen, on this model.

How safe would be the at Port, on land, at the emblematic cities designed to be discovered by tourists,… I guess it would vary, from country to country, or even from location to location, and eventually healthy locations will be back to the holiday experience plan.

The thing is whether there is time and space now to create that new experience, while waiting for social confidence on health to get back to a level that allows authorities to allow people to mingle like before anywhere. My personal view is that even if there’s certainty that the new norm would return normal business conditions to this industry, there is also an opportunity to create an experience that will co-exist with the norm. While co-existing, and following Darwin’s saying related to the survival of the Species, one business model might become more fit for success than the other,… opportunity is always there.

New business model when we Design for Fun In Health

In the meantime, we can design for new ways of having fun in the cruise experience while at the same time we secure being always healthy. An experience for those who view cruise differently same as ever, and still know they need to feel something else when they return or start enjoying it after the pandemic. Return and enjoy it, having fun and being healthy.

Experience fun in health. I am thinking on how possible it is to Design the Ship, Design the Destination and Design the Journey, for having great fun while preserving great health, from the beginning of the experience and until you are back home from an unforgettable treat you gave to yourself in deciding to experience cruise in the new 21st Century.

Designing the Ship

It is about designing the human quarters of the ship, more than what the ship is from a naval architecture and marine engineering point of view. It is about designing the ship for humans‘ use, in fun, in health, all the time.

I believe such ships will be ultra respectful with the environment to start with; not that this is pre-requisite for achieving a design for health. However, from a customer experience emotional point of view, it is far greater to know that the ship takes care of the Planet’s health by design, as best as possible, before starting to feel healthy onboard as humans. It is a nice touch, and it is about making meaning, a statement of who you would like to attract as customers to live such experience,… and a statement of who the users are,… that’s my thought. Humans must take health care of the Planet fast, so our Planet can be healthier for all of us in return. So the Most favoured ship of the future for humans as users will be “Green”, very much, for sure!

The human quarters will be designed for health-caring of people, everyone onboard, passengers having fun and crew members and service squads having fun servicing customers, all in health. The way to care about health would be by minimising the risk of humans contaminating the ship and of contaminating others,… yes, by keeping humans on check, without humans noticing. As I mentioned before, digital technologies could help enormously to achieve this key goal. My believe is that in the more distant future we will be taking advice from the Artificial Intelligence before we ask another human for help.

Ship accommodation designs could change in such a way that a new kind of cruise ship might emerge, a ship that will be used differently, perhaps with niche areas for niche groups for niche entertainment purposes in a book per use model; perhaps with flows based on health management data that will link with how humans will use the ship; perhaps with share bubbled social spaces,… we should imagine this future.

A new design would become similar in look to what we see today and radically different in the way it is used compared to today. The design of new User Interfaces would matter the most in order to create fun in health.

A new exciting world of opportunities for brave entrepreneurs!

Designing The Destination

Well, where are you going to take this ship in order to keep the promised Fun In Health?

Obviously, today there are many destinations where such promise could become broken for returning passengers boarding after a great tour of this particularly less safe city,… what an opportunity to radically change the physical destination and opt for places where there is a health bubble easily replicated, as healthy as our Green Fun-In-Health Ship environment.

You can start thinking about paradise islands, inhabited small locations, small communities where health is being great all through this pandemic, locations where it is easier to secure a healthy experience,… of course many people will come up with presenting the usual barriers to this, like lack of infrastructure to disembark or even get access with large cruise ships, etc, etc,…. there would always be a range of locations that will qualify to become safe destinations and that with some additional imagination would also allow passengers to disembark safely. As long as there is sufficient demand, the possible locations do exist.

Would this represent an “unusual different touring experience”?, Yes, it certainly would. And it is the niche that could innovate the new model for the industry, just to start with. There’s nothing like experimenting with the few willing to visualise the giant value lying ahead of our imagination! Starting up is a great activity for the changing world.

Designing The Journey

And the journey is not only the physical one, that it is also to be designed, but the emotional journey for everyone involved.

When you feel good from the moment you live home, throughout the process of getting into your magnificent cruise ship, and while onboard with equally good-feeling people, and when touring into amazing destinations you would never thought reachable, or even existing, and when still feeling good when having no-plan,… because all is designed to care for your having Fun In Health,… this could start being a great journey.

Digital technologies and human brains jointly creating the future. I believe this future is possible if we create it.

Culture is King

I am fascinated by Culture, by the many different believes from people, in day to day individual life, in societies, in businesses,…. culture is a treasure. Great culture achieves anything that is desired when the focus is right and constant. I value culture diversity and diverse human collaboration, a huge force. And a huge source of diverse demand.

Cruise Experience is different for different cultures. Each culture will shape the experience, by defining people’s liking, aligning it with values, so the experience provides what people need to feel the Fun, within the Health they value and care about, within their culture and diversity boundaries. Every Great Experience will share one commonality: it will create synchronicity with humans, with their culture. Every Cruise Experience designed to enter in full sync with current culture will be great for user humans.

New Habits Drive New World.

What do you believe will make cruise experience unique and valuable for you? How would you like it to be? How could it be?

What new habits are emerging where you are? And with you? That will shape your world, our world,…

It is our new time. A new 21st century.